Business-to-Business Revenue
Recurring revenue from funeral homes and service providers who depend on our platform to reach Canadian families.
Funeral Home Subscriptions
Monthly/annual subscription for obituary publishing, SEO-optimized listing, and family notification tools.
Premium Profiles
Enhanced business directory listings with photos, services, reviews, and direct contact capabilities.
Business Directory
Paid directory listings for florists, cemeteries, monument companies, and related service providers.
Sponsored Content
Native advertising and sponsored placement opportunities targeting families in the memorialization journey.
Display Advertising
Programmatic and direct display advertising to a targeted, high-intent audience of families and professionals.
Community Sponsorships
Branded sponsorship of community grief resources, memorial pages, and local tribute sections.
Business-to-Consumer Revenue
Value-added services that families choose to honour their loved ones with enhanced digital memorials and keepsakes.
Premium Obituary Placements
Enhanced obituary listings with extended content, additional photos, video tributes, and expanded notice reach.
Enhanced Memorials
Upgraded memorial pages with custom themes, timeline views, guest books, candle lighting, and virtual tributes.
Family History Products
Digital and printed family history compilations, life story narratives, and biographical summaries.
Printed Memorials
High-quality printed memorial cards, bookmarks, and keepsakes shipped directly to families.
Notification Memberships
Subscription-based death notice and memorial notification services for genealogists and community members.
Archive Access
Premium access to historical obituary archives for researchers, genealogists, and family historians.
Referral & Marketplace Revenue
Commission-based revenue from connecting families with service providers at the point of need.
Flower Referrals
Commission on funeral flower arrangements
Monument Referrals
Commission on headstone and marker orders
Legal Services
Referral fees for estate and probate lawyers
Estate Services
Referral fees for estate planning and settlement
Insurance
Commission on final expense insurance leads
Charitable Giving
In-memoriam donation facilitation platform
Future Platform Revenue
High-value revenue streams enabled by our technology roadmap and national expansion.
Genealogy Services
Subscription genealogy research tools powered by AI family tree construction
Archive Licensing
Licensing structured historical data to genealogy platforms, researchers, and institutions
Partner APIs
Revenue from API access tiers for third-party developers and enterprise integrations
White-Label Licensing
White-label platform licensing to funeral home chains and regional media companies
AI Family History
Premium AI-powered family history reports and automated biographical narratives
International Licensing
Platform licensing and technology transfer to international markets beyond Canada
The Revenue Flywheel
More Coverage
More Visitors
More Funeral Home Value
More Partners
More Revenue
More Investment
More Coverage
Key Metrics
All values subject to independent verification
Customer Acquisition Cost
Avg Revenue Per User
Revenue less COGS
Annual retention rate
Lifetime Value
CAC payback period
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